Case Study

SETU App — IIT Kharagpur

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A Unified Platform for Student Well-being & Campus Connectivity

SETU (Support, Empathy, Transformation & Upliftment) is a campus-wide digital platform designed for Indian Institute of Technology Kharagpur to centralize student support, improve communication, and enable proactive well-being systems.

  • The Problem:
  • IIT Kharagpur, like many large campuses, faced systemic challenges:
    • ❌ Rising concerns around student mental health and well-being
    • ❌ Fragmented student support systems (academic, mental health, admin)
    • ❌ Delayed grievance redressal
    • ❌ Lack of real-time communication between students and faculty
  • The Objective:
  • Design a unified digital platform that:
    • Enables proactive intervention (academic + mental health)
    • Centralizes student services
    • Creates real-time communication loops
    • Improves administrative efficiency
    • Builds a safer and more connected campus ecosystem
  • Product Strategy:
  • Key Design Principles
    • Human-first, not system-first (especially for mental health)
    • Speed over complexity (emergency use cases)
    • Trust & privacy by design
    • One platform → multiple usage
    • Actionable data for admins

Key Features

Role Based Features
  • Student
  • Admins: Mentors, Wardens, Faculties
  • Guardians
Student Features
  • Complete Academic Information
  • Physical & Mental Wellbeing, Health Profile
  • Geo-fencing
  • SOS/ 24*7 Helplines, 1 : 1 Chat
  • Digital IDs, AI driven Chatbot, Appointments
  • Answer queries, Escalate serious concerns, Grievances
  • Automatic Hostel Accommodations
  • Campus Entertainment
  • and many more in different phases
Admin Features
  • Receive SOS alerts
  • Send Emergency, Bulk and Personalized Notifications
  • Monitor Logs
  • Quick Responses
  • Smart AI Based Analytics
  • AI driven Insights
  • Complete Student Information
  • and many more in different phases
Guardians Features
  • Complete Profile Information of ward
  • Academic Information
  • AI driven Risk Analytics, Early Signals
  • SOS/ 24*7 Helplines
  • Health Records of ward
  • Remote Monitoring
  • Connect with Mentors
  • Answer queries, Escalate serious concerns
Other Features Includes:
  • Academic Dashboard
  • AI chatbot for different types of communication and Mental Health Management
  • AI driven 360° Student Monitoring System
  • Different Types of Communication Layers to interact with Faculty advisors, Wardens, Doctors and other Campus support roles

Challenges & Solutions

Challenge 1: Designing for Mental Health (High Sensitivity)
Solution
  • Minimal cognitive load UI
  • Non-intimidating interaction flows
  • Private, safe interaction spaces
Challenge 2: Multi-Stakeholder Complexity

(Students, Faculty, Admins, Guardians and many more)

Solution
  • Role-based UX architecture
  • Modular dashboards
  • Context-aware navigation
Challenge 3: Emergency UX (Speed Critical)

(Students, Faculty, Admins, Guardians and many more)

Solution
  • One-tap SOS
  • Reduced decision-making steps
  • Clear visual hierarchy
Challenge 4: Trust & Adoption

(Students, Faculty, Admins, Guardians and many more)

Solution
  • Transparency in actions (tracking grievances)
  • Direct human connection (mentor chat)
  • Institutional credibility

My Role

Project SPOC & Product Design Strategist
  • Collaborated with stakeholders (admin, faculty, developers)
  • Defined product vision & UX strategy
  • Designed end-to-end user flows
  • Built scalable design system
  • Led interaction & interface design

What Makes This Product Unique

This isn’t just an app — it’s a behavioral + institutional transformation system.

Most campus apps focus on utilities.
SETU focuses on: