A UI/UX Designer, Developer, Business Analyst, Digital Media Consultant, Team Builder and Entrepreneur by profession.
I drive business success through UX, Innovation & Digital Strategies.
In today’s competitive digital landscape, user experience isn’t just about aesthetics - it’s a business growth catalyst. With 18+ years of expertise in UI/UX design, product development, digital media consulting, and entrepreneurship, I help businesses transform ideas into impactful digital experiences that drive engagement, retention, and revenue.
I go beyond just design - I build solutions that align user needs with business objectives, ensuring optimal engagement and conversion rates. By leading the end-to-end design life cycle - from project acquisition to final deployment - I ensure a seamless, result-driven approach.
User-Centric Product Development
Leveraging expertise in wireframing, UI/UX design, mobile & web design, responsive interfaces, and app development, I create products that resonate with users while optimizing functionality and usability.
Scaling Businesses with Digital Strategy
My expertise extends beyond UI/UX. I offer:
Over the years, I have successfully helped startups, enterprises, and entrepreneurs create compelling digital solutions that not only enhance customer experiences but also drive measurable business impact. My passion lies in mentoring, fostering social entrepreneurship, and contributing to impactful causes that create lasting change.
I am available for full-time, part-time, freelance, or project-based engagements. Rates adjusted for local, national, and international clients.
I am enthusiastic about the possibility of transforming your ideas into tangible, high-performing digital experiences.
Informative website with different booking facilities. This project also involved interior photoshoot and video shooting of the entire premise, drone videography, branding, social media handling and printing. In this project, I worked as a Project Manager and Project Co-ordinator, overseeing end-to-end development and delivery of the entire project.
Other IIT Kharagpur projects
I am also associated with different internal and external projects of IIT as an UI/UX expert.
As an SME in UI/UX my main contribution with Great Learning lies in development of content for different UI/UX course modules, an instructional designer and creation of different study materials. My work also includes creation of course materials along with graphics for instructors.
Apart from building course materials, my work also involves creation of study materials, sample assignment creation etc.
I was associated with Accolite Digital as a UI/UX consultant. I had been involved in project understanding, requirement gathering, brainstorming sessions with stake holders and PMs, design planning, creating wireframes and interfaces according to stakeholders’ requirements, creating HTML layout, development, troubleshooting in different phases of the project and mentoring and training interns and freshers.
During my association, my initial involvement was to create intranet portal (on-going), to be used for leaderships in identifying different aspects of business. Involved in designing of mobile application OpsForce, which is a replica version of AIMS in terms of data and high-end data information platform for leadership teams. Involved with Accolite’s Marketing team in designing and developing Marketing collaterals.
In Accolite, I was involved in several off-shore and on-shore UI and UX projects. Maintaining, design development of official website accolite.com. and acquired website https://www.xerris.com/.
Delivered many small outsourced projects Designing UI and UX projects, e.g. GSK, Nestle-Italy, Physiogel etc.
Design consultant at NIC for different web and mobile related designs for Govt. of West Bengal. Working in prestigious international award-winning projects like Kanyashree, Sabooj Sathi and other internal portals and mobile applications.
Primarily involved in interaction design for their in-house product www.LearningPundit.com. Created Logos, Wireframes, Mockup Designs, Interaction designs, HTML using Bootstrap, Javascript and CSS. Also interacting with programmers for development of Interaction areas. Involved in UI/UX creation of 2 other products CopperEgg, Billdesk Invoice management system conceptualization.
Usability analysis, user interaction designs, wireframes and conversion to visual design for various web-based and standalone desktop applications.
Interaction designs for companies of repute like Ford Motor Company (US and Canada), Lincoln Motor Company (Canada), Right90, TriActive, AlterPoint, Accept Software etc.
Team Lead, Project Co-Ordinator, Senior Web and Graphic Designer
I started as a team lead and after a short spam of time, I had been promoted as a Project manager and Project Co-Ordinator and was handling over 6-7 clients and a team of 8 people. I had been involved in assisting marketing team to finalizing projects, project valuation, timeline. As a Project manager and a Project Co-ordinator I was involved in planning, organizing, and overseeing the implementation of technology projects, including managing resources, schedules, budgets, and stakeholders. I was responsible for ensuring that projects are completed on time, within budget, and meet the requirements of the organization and stakeholders. This includes coordinating with various teams, managing risks, communicating progress, and ensuring quality control. Lead designer, as a designer, it was responsibility that the designs fit the client requirement, up-to-date design standards.